Internal Branding Expert

Internal Branding Expert

We bieden je

Waarom NN Group

  • Meest menselijke corporate
  • Internationale werkomgeving
  • Support +20 miljoen klanten
  • Werken waar en wanneer jij wil

This is an exciting time at NN Group, as we have launched our new and ambitious brand positioning and strategy called ‘supporter of change’, which we are currently finetuning and expanding towards marketing and other areas within NN. With that we are putting more emphasis on the brand to drive our business forward. At NN Group our ambition is to be the industry leader known for customer engagement, our talented people and impact on society. For this NN wants to build strong, relevant relationships and engage with (potential) customers, business partners, relations, intermediaries, employees and job seekers, and society at large resulting in boosting our sales, reputation, and referrals measured via brand consideration and NPS-r.

The role of internal branding expert at NN Group involves promoting our mission, objectives, purpose, culture, products and services, and brand to the (brand) marketing & communications community and other (relevant) employees. In this role are responsible for developing and executing an effective internal branding strategy and communication for our 11 (inter)national business units and, in particular, our Dutch Nationale-Nederlanden marketing organisation. You make sure that we communicate our purpose, core values and marketing activities in line with our brand strategy and promise. You activate this across all aspects of company life and educate and involve employees at every step of the internal branding process to instil shared ownership and inspire passionate advocacy.

Wat ga je doen?

Wat je gaat doen

Contribute to and drive the development of internal (brand) marketing strategies & activities:

  • Draft and implement internal marketing, engagement and communication plans
  • Liaise with stakeholders in order to obtain business strategy briefs and convert those into internal campaigns
  • Ensure delivery of timeous execution and completion of internal (brand) marketing campaigns and initiatives

Responsible for conceptual creative development:

  • Develop ideas, themes, messaging and campaigns (including writing) for the respective campaign channels
  • Content conceptualisation across a variety of channels, particularly digital for resonance with audiences working remotely
  • Curate content, write, publish and distribute various newsletters and regular reports/updates
  • Conceptualise and develop creative concepts and engagement tactics for internal brand marketing events
  • Manage all internal brand marketing communications platforms in close cooperation with the brand identity expert
  • Continuously improve the effectiveness of campaigns and channels used to drive internal branding and marketing engagement, by tracking against objectives and identify corrective measures

Inspire creative collaboration and interpretation of business goals:

  • Convert NN’s business goals into engaging, creative internal brand communication
  • Work collaboratively with NN Group colleagues and internal and HRM communication specialists to provide effective, professional and efficient service
  • Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality internal brand marketing initiatives
  • Collaborate with group brand marketing colleagues for cohesive integration of campaigns that have an external component


  • Organize and host the monthly group branding call with topics related to our brand
  • Inform all branding, communication and marketing employees about developments regarding our brand
  • Keep abreast of trends and best practices within the internal (brand) marketing and communication field
  • Organize inspirational and review sessions for branding, communication and marketing employees

Wat wij jou bieden

Wat wij jou bieden

NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:

  • Salary in hay 17, depending on your knowledge and experience
  • 13th month and holiday allowance are paid with your monthly salary
  • 27 vacation days for a 5-day working week and one Diversity Day
  • A modern pension administered by BeFrank
  • Plenty of training and learning opportunities
  • NS Business Card 2nd class, which gives you unlimited travel, also privately. Do you prefer to travel with your own transport? Then you can declare the kilometres travelled
  • Allowances for setting up your home office and for internet use

Lees meer

Je eerste week

08:00 12:30 18:00
Op weg naar kantoor
Een persoonlijk welkom van je manager
Spullen ophalen bij IT Servicedesk
Meeting met het team
Naar huis
Richting kantoor
Onboarding sessie: Welkom bij NN! Met informatie over NN en de values 'care clear & commit'
IT onboarding sessie
Naar huis
Dagstart met het team
Bij NN werken we hybride, vandaag werk je bijvoorbeeld vanuit huis
Walking lunch
Online meetings en mails bijwerken
Teams afspraak met collega binnen NN Group
Richting kantoor
Onboarding sessie vanuit Facility Management en HR
Lunch op kantoor met collega's
Online sessie over security binnen NN
Naar huis
Nog een paar mailtjes doorlopen en alle opgedane indrukken verwerken zodat je met een goed gevoel het weekend in gaat.
Je sluit lekker op tijd af! Bij NN is een standaard werkweek 36-uur

Wat je meebrengt

Wat je meebrengt

You are experienced in promoting a company’s brand positioning, culture, products and services to the (brand) marketing & communications community and other (relevant) employees. You know how to be (co)responsible for developing and executing an effective internal brand marketing strategy and communication in a multi-brand organisation with a national and international presence. You are a champion in communicating a brand purpose and brand marketing activities in line with the brand strategy and promise. You activate this across all aspects of company life and educate and involve employees at every step of the internal brand marketing process to instil shared ownership and inspire passionate advocacy. You are known for living the brand as well as bringing a brand (internally) to life.

In more detail:

  • Relevant BA or academic degree
  • >5 years of experience in the field of expertise
  • Experienced in working with creative partners in the development of internal marketing campaigns
  • Deep understanding of internal marketing needs and trends across our (inter)national business units
  • Sensitive to various cultures and habits
  • Excellent internal marketing advisor skills, combined with the ability to translate this into clear, simple and straightforward conclusions/recommendations
  • High learning agility, meaning you can easily adapt and absorb new information in a changing environment combined with an excellent attention to detail, delivered at speed
  • Strong organisational sensitivity: well-attuned to others, low sensitivity for stress, balanced personality. 
  • Excellent presentation skills (verbal as well as in MS Office)
  • Ability to inspire and create enthusiasm amongst target audience
  • Strong self-starter, team player with solid ability to work independently
  • Ability to create, write and design internal marketing concepts and communications for various internal channels
  • Project management/coordination experience, demonstrate an ability to lead teams in the delivery of a unified task
  • Experience within a complex organization within (financial) services is desired
  • Excellent communication skills: fluent in Dutch and business English

Je zal samenwerken met

Met wie je werkt

You will be part of NN Group's Brand Marketing unit that consists of sub teams focused on data, research and planning, on brand & marketing communications and brand engagement. The newly formed Brand Marketing unit of NN Group is (co) responsible for the development and maintenance of uniform and strong brand marketing activities ensuring that our brand has a distinct positioning across all markets. You will proactively advise all 11 (inter)national business units of NN Group and provide recommendations to guide and support strategical, tactical, and operational brand, marketing, and communications decisions.

You will report to the team manager Brand & Marketing Communications and advise him/her and our (inter)national in your area of expertise so that they can make informed decisions and guide the organization towards a next level of brand marketing.

Kan ik je ergens mee helpen?

Chantal Verhagen-van Noorloos

Chantal Verhagen-van Noorloos

Recruiter HR, FM, MarCom, Customer & Operations

Wat gebeurt er na je sollicitatie?

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